Profile
Hi, I’m Jon Speciale, the founder of Palm & Shade Studios, and a business owner since the age of five.
My journey began with Simply Woofable, a handmade dog treat business I started as a kid. Over the years, that early adventure taught me the real-world value of branding, customer experience, and creative problem-solving. As Simply Woofable grew, so did my passion for design and marketing, leading me here, to Palm & Shade.
Today, I combine over a decade of entrepreneurial experience with a love for clean visuals and digital storytelling. I specialize in helping brands stand out with bold, thoughtful design inspired by coastal energy and modern strategy.
Whether you’re building from scratch or ready for a full refresh, I’m here to help bring your vision to life, creatively and confidently.
Expertise
Branding, Web Design, Digital Marketing, Visual Design, Creative Strategy, Entrepreneurship, Content Creation, User Experience (UX), Graphic Design, Business Development
Experience
2014 - 2025
Simply woofable owner
Founded Simply Woofable at age 5 — a handmade dog treat business that taught me branding, customer communication, and small business operations from a young age.
2025 - 2025
Vintage Swing Band
Perform regularly as a trumpet player in a professional vintage swing band. This role also includes collaboration, preparation for gigs, and adapting to live performance environments.
2021 - 2025
Branding and design
Developed branding, visual identity, and product presentation for Simply Woofable and other projects. Currently building Palm & Shade Studios, a design-forward creative business focused on web, marketing, and storytelling.
2024 - 2025
SCN Trumpet
Active member of the SCN Band program, performing in various ensembles and representing the school at concerts, competitions, and events.
2020 - 2025
Web design and Digital Marketing
Gained hands-on experience creating websites, managing social media, and running digital content campaigns. Currently designing and marketing for Palm & Shade Studios.
2024 - 2025
SCN Bands Instagram
Contribute to and manage SCN Band’s Instagram presence — creating content, promoting events, and building community engagement through digital storytelling.